Fundamentals of a Social Media Plan

There are a few basic steps that you must take to implement a social media marketing plan for your brand. As with everything in life, planning goes a long way, and having a road map that can be tweaked saves us from being haphazard in our execution. Here are some of the things you should do before taking that leap.

20131019-235706.jpg1. Have a clear goal: Before you venture out on a social media marketing plan you have to determine what your objective is. Different brands have different purposes. Some want to build awareness while others want to drive traffic and generate sales. Perhaps you are heavy on customer service and you want to invite your clients to have another point of contact so you can provide after sales service or answer questions they may have. Having clearly defined goals can help you to best implement your plan.

2. Know your target audience: In addition to knowing the demographic makeup of this group and their interests, you need to have a general understanding of where your audience hangs out online. This is key in finding them or deciding how to target them.

3. Select the right platforms: Naturally, you need to first understand who your ideal customer to know where he or she is most likely to spend his or her time online. To best help you make this decision you can do some research on your target demographic and cross reference that with the typical users on each social media platform

20131019-235911.jpgDefine your selling and value proposition and how you will create a key point of difference. This will help you to come up with relevant keywords that your target audience would likely type into a search engine to arrive at your website. you can use keyword researcher determine the right phrases to use

Create a content calendar.

Last but not least, this is your final step and one of the most important for a successful campaign.This calendar should also indicate which social media channels the content will be published on and the topics for the content. This can help you to better keep track of how often you are publishing content and how frequently you are utilizing th different social media channels. Using a tool like Google docs, teemd.com or other collaborative apps can allow your entire team to access and update this calendar, and chime in on content ideas

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