Revamp your profile

Twitter is not static and it should be revisited every now and then. Visuals such as your header and profile images need to be up-to-date, compelling, polished and optimized to reflect your brand and what you tweet about. One of the most important element of your Twitter profile your Twitter bio. It is one the first things your potential followers see, which makes it a unique opportunity for you to present yourself and your brand, grow your Twitter audience and build a stronger online presence.This means that you need to make sure you make the most out of these 160 characters with keywords, links and smart copy.

Tweet Smart

In Tweeting smart can help you increase your brand’s awareness on Twitter and build an audience in a more effective way. But what does smart tweeting mean? Using hashtags that are relevant to your content and the audience you’re targeting, knowing when it’s best for you to tweet to maximize your reach and of course tweeting often. You can use tools such as Social Bro that creates a report and lets you know when are the best times to tweet. Part of your content plan is also your tweeting frequency. A good starting point is sending out three to five tweets throughout a day. Obviously, you need to experiment with different tweeting frequencies to see what resonates best with your audience and discover when it’s best for you to tweet.

Split test your marketing on Twitter

Twitter is a great platform for split testing your marketing and gathering feedback. You can use Twitter to test the subject lines of your email marketing campaigns, blog topics and titles as well as social media copy.

Engage

It is important to remember that Twitter is not just a a tool for you to share your press releases promotions and content about how awesome you are. First and foremost Twitter is a social platform that calls for interaction with other users.
Answer questions, participate in conversations and retweet your followers. Building relationships with your audience and influencers in your field and being part of conversations not only helps you boost your brand’s visibility but also it is how you develop trust and establish yourself as an authority.

Use #hashtags

When you think of Twitter, you think of hashtags. Hashtags originated from Twitter and they have been adopted by different platforms as an easy way to label and categorize content.Using the right hashtags on Twitter can help you generate engagement and amplifying your message to specific audiences outside your group of followers and possibly generating leads. Using the right hashtags will help you target the right audience for your brand, be part of their Twitter conversations and start building relationships.

Go visual

Tweets that include videos and images have proven to drive more engagement than other tweets. As a result, many successful brands such as Oreo use a mix of GIFs, Vines, videos and images in their tweets on a regular basis with a positive impact on their engagement rates.

Twitter monitoring and analytics

Your Twitter strategy wouldn’t be complete without constantly evaluating and refining your tactics. This is the reason why you need to keep a close eye to your audience and engagement metrics and search for answers on what works and what doesn’t. At the same time, it is important to also focus on monitoring your brand and your competitors for a better understanding of what you need to change in your approach and where you should focus your efforts