Measuring Social Media Success (Part 1)

So you have social media profiles, followers and you are on your way to social media success. So how do you know If you’re doing a good job? There are certain metrics that you need to measure that will tell the tale. The first set of Social media metrics to measure are:

Likes, Shares, Comments, Retweets, Mentions and Favorites

Retweets are your Tweets forwarded by people who follow you to their own network of followers. This gives you the opportunity to reach more people who may think your content is valuable. That new network of Twitter users who are exposed to your Tweets can become a part of your primary network if they come back and follow you.

mentions

@ followed by username is a way to tag/mention people in a post

Mentions refers to any Tweets in which your Twitter handle, or any keyword you are tracking, is used. When you have a high number of mentions, your Twitter audience is telling you that you are adding value with the content you are sharing.

Favorites mean that someone has marked your post as one of their favorite Tweets. That post then gets added to the user’s list of favorite Tweets and is
open for anyone to see.

Likes are a way for people to show that they find what you posted interesting.

Comments left by users are a direct way for people to engage with your posts and start a conversation. Comments are great to track customer feedback and insight to your customer’s perspective, opinions and even suggestions, especially if your posts ask open ended questions.

Shares take your content to the next level by spreading it across networks that you are not directly connected to. This allows you to increase social media engagement and brand awareness.

 

 

There are several tools that measure these metrics, that we will cover in another post, but you can get these statistics from the platforms themselves through their native analytics20140812-144010-52810966.jpg

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Tweet Tweet!

To Tweet or Not to Tweet

In our introductory post we explained that social Media is the

New Normal

There are a plethora of sites from Facebook, Pinterest, Digg and Delicious and not every Social Media Platform suits every business model.

Twitter is a different beast from Facebook in many ways but it is an equally powerful tool if used right.

Many people find it complicated at first, but once you grasp the concept of tweeting, retweeting, following and hashtags you will recognise the power of the little bird…

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Here are some key uses of Twitter for business:

Business Intelligence:

Every company has competitors and if you follow your competitors on twitter you can see what types of information they are sharing.

Not only can you see what they share but you can also see who is following them and usually, these are companies and individuals from your industry.

Gain Klout!

You gain loyal followers who like what you have to say and what you share ( articles, blogs, videos etc. ) This is why it is important to have a unique and consistent voice. This can ultimately translate into new business

Customer Service:

Twitter is a direct link to your customers and a tool to give in the moment customer service or just answer simple questions in real time.

If your business is not on twitter you should create a profile now . To get started, remember that your tweets are limited to 140 characters. When you share links they are usually automatically shortened or you can use bit.ly. In your profile, you can use your logo as a profile pic, put a brief synopsis of your business and a link to your web site.

This blog will share in-depth tips and tricks in future post, but we urge you to get started on twitter today.

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