The 3 things you MUST do to maximize the NEW Twitter Features

Twitter Tips

Twitter will begin rolling out the new change to Profile Pages to users over the next few weeks. Here are some tips to help get you started to maximize the new features:


  1. Plan Your New Profile and Cover Images: Twitter recommends dimensions for header photo of 1500px in width × 500px in height. Now is the time to plan your cover photo image look and feel. The larger profile image on the new version of Twitter gives users more real estate to set the tone of their page. Consider changing profile photos on an ongoing basis to help keep users coming back.


2.Offer Specials with Pinned Tweets: You now have the opportunity to feature a specific tweet a the top of your profile page to let new visitors get a better sense of who you are and what your profile is all about. One thing for brands to consider is featuring a tweet that offers an exclusive piece of content to visitors. Good ideas are white papers, eBooks and Infographic…these are hot trends for brand recognition.

3. Use the Mobile Features for Photo Sharing: Tagging multiple people and posting multiple photos is a great way for brands to better engage with their audience. Consider posting multiple photos that illustrate a story or message to your audience and tag individuals that you think would appreciate the message, interact with it and share it to a wider audience. This new version of Twitter places a deep emphasis on photos and video. Publish photos that are bold and catch peoples attention. This will help to increase engagement when visitors choose to filter your tweets using the photo/video filter.


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Fundamentals of a Social Media Plan

There are a few basic steps that you must take to implement a social media marketing plan for your brand. As with everything in life, planning goes a long way, and having a road map that can be tweaked saves us from being haphazard in our execution. Here are some of the things you should do before taking that leap.

20131019-235706.jpg1. Have a clear goal: Before you venture out on a social media marketing plan you have to determine what your objective is. Different brands have different purposes. Some want to build awareness while others want to drive traffic and generate sales. Perhaps you are heavy on customer service and you want to invite your clients to have another point of contact so you can provide after sales service or answer questions they may have. Having clearly defined goals can help you to best implement your plan.

2. Know your target audience: In addition to knowing the demographic makeup of this group and their interests, you need to have a general understanding of where your audience hangs out online. This is key in finding them or deciding how to target them.

3. Select the right platforms: Naturally, you need to first understand who your ideal customer to know where he or she is most likely to spend his or her time online. To best help you make this decision you can do some research on your target demographic and cross reference that with the typical users on each social media platform

20131019-235911.jpgDefine your selling and value proposition and how you will create a key point of difference. This will help you to come up with relevant keywords that your target audience would likely type into a search engine to arrive at your website. you can use keyword researcher determine the right phrases to use

Create a content calendar.

Last but not least, this is your final step and one of the most important for a successful campaign.This calendar should also indicate which social media channels the content will be published on and the topics for the content. This can help you to better keep track of how often you are publishing content and how frequently you are utilizing th different social media channels. Using a tool like Google docs, or other collaborative apps can allow your entire team to access and update this calendar, and chime in on content ideas

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Social Media Metrics Explained

Social Media Marketing is never easy. You dont just click some buttons to create a profile and just start posting. You can post great content but if no one see it or  interacts with it, the essentially it is useless…like the proverbial tree falling in a forest. There is an intricate science to being effective. As with all things marketing, there are ways to measure efficacy in social media. The terminology, however can be very daunting to the Social Media Newbie. We are here to explain what these terms mean before we can move out to explaining how we make things work:

computer reachFans Reached.

This is the average number of fans who receive your content. This is different from your actual number of fans/ likes…here is why:  Facebook shares your content with a small percentage of fans unless you have a very engaged community. The key to increasing this figure is having a community that comments, likes or shares your posts. Facebook then ramps up your Edgerank, which increases your reach.

Quick Tip: (One of the main reasons is that most people don’t see your posts and some posts may not resonate with your audience, so you need to post frequently to figure out what works for your fan base.)


dialog boxes

Engagement: Who started or joined the conversation

This is the average percentage of users who’ve seen your post and then either liked, commented, shared or clicked on the post. This is why it increases your metrics when you share “Clickable content such as videos/ polls etc).  If you focus on increasing this figure, it will help your Page significantly.

People Talking About. ( PTAT ) This is similar to engagement, but doesn’t include people who clicked on the post, so it will always be lower than engagement.

Negative Feedback

Face it: There will be people that wont  like your brand anymore for various reasons. This metric is the average percentage of users who gave negative feedback by hiding a single post, hiding all Page posts or reporting a post as spam.

Quick Tip: Know your audience and always be appropriate

Viral Reach

This is when people who are not fans get to see the content you shared. This could be because the content gets shared out by your fans to their friends.

Organic Reach

This is the average percentage of fans and non-fans who see your content when it’s posted.

Click-Through Rate

Click Through

Click Through

This is the average number of people who interacted with your posts by watching a video, clicking on a photo or listening to an audio file.


An impression is a measure of the number of times an ad is displayed, whether it is clicked on or not.  Each time an ad displays it is counted as one impression

These are some of the terms that marketers use to measure Social Media efficacy outside of the know metrics such as “fans” “friends” or “likes” Now you can speak intelligently about social media and make an impression.

Social Media Fuse Inc generates analytics reorts for thier clients and give feedback on ths=ese metrics across different platforms. COntact us today for a free Social Media Audit : or visit us on the web at We would love to hear from you.

Upwards Mobility

Mobile statistics are staggering. Ask yourself what percentage of your time is spent on your desktop/laptop vs your smart phone/tablet and you will see what I mean.


What is the difference between a tablet and a laptop? The simplest answer is this:

Laptops are best for creating content while tablets and mobile are perfect for consuming it. If you are a Business then you probably spend equal amounts of time both consuming and creating content ( Including curation of shareable content for your Social Media Marketing) If you are on the consumer side then…you are consuming consuming and then consuming.

66 percent of those smartphone users surveyed said a good mobile site would make them more likely to make a purchase, while 74 percent said they would be more likely to return to that site. half of mobile device users surveyed said even if they like a business, they would visit its website less often if it didn’t work well with their smartphone. Google wants more mobile websites, more businesses will start moving that way. This simply means that of your web site is not optimized for mobile than you are being left behind.

261058-holiday-with-tabletFortunately for us, Social media platforms are optimized for mobile and as a content creation agency, Social Media Fuse Inc creates and updates a significant amount of content through or mobile tools. There are also guidelines for mobile compatibility that we use when creating content, since we know that the majority of our fan base for our clients will be viewing our content on tablets and smartphones. this is one less thing for you to worry about when you hire a social media marketing agency such as ours to elevate your content.

Contact us today for a free Social Media Audit for your Company or Brand

Social Media 101

You know that “Social” is “The New Media” and you know that your brand needs to be on board with this. You know that there are potential clients among the 800 million Facebook users but you are not sure how to reach them. You also know that Facebook is not the only platform and wonder if you should also be using Twitter, Pinterest, Google plus and a host of other platforms. You are also not sure how to design your page and to create the content that will drive your brand identity.


   These are some of the daunting feelings that small and large businesses alike go through. You can search the web but sometimes the information is not straight forward enough and there are steps you must take in order to have an online presence that works for your brand.

   Through our series of 101’s we will take you through the necessary steps so that you can learn to navigate the landscape.

Before you can ace Social Media Marketing, it is necessary to understand each platform, and the benefits of using it. Facebook is very consumer-oriented, while LinkedIn focuses on building business relationships. Twitter offers the opportunity to connect with both types of audiences.

Social media marketing can prove very lucrative for companies willing to invest the time and energy. There are numerous social media tools that you will learn about in this blog that can reduce the investment required to be successful. In this post we will inform you about the King of the Social Media platforms: Facebook


This is a huge market of over 800 Million Users. Users share information such as Articles, Videos, and Pictures etc. As a brand you want to do the same as well, and then take it a step further. When it comes to Facebook, it is all about news feed marketing. You want to can get your brand and your content on as many people’s news feed as possible.

You gather “Fans” through Facebook’s robust advertising platform and also from linking through other platforms and your brand website through plug-ins. Most, if not all web hosting sites offer this service. If they do not, you can incorporate a widget through ADD THIS. It is east to get the code and embed in your web site. Some ideas of what to do on your page are:

  • Encouraging posts on your wall
  • Having a contest or offering sweepstakes
  • Promoting events and specials
  • Creating Custom Tabs to showcase products events and contests and integrate other social sites
  • Give real Time Customer Service

Social Media Marketing is a very effective too to add to your marketing strategy. Contact Social Media Fuse Inc. for a free Social Media Marketing analysis today.