So you have social media profiles, followers and you are on your way to social media success. So how do you know If you’re doing a good job? There are certain metrics that you need to measure that will tell the tale. The first set of Social media metrics to measure are:
Likes, Shares, Comments, Retweets, Mentions and Favorites
Retweets are your Tweets forwarded by people who follow you to their own network of followers. This gives you the opportunity to reach more people who may think your content is valuable. That new network of Twitter users who are exposed to your Tweets can become a part of your primary network if they come back and follow you.
Mentions refers to any Tweets in which your Twitter handle, or any keyword you are tracking, is used. When you have a high number of mentions, your Twitter audience is telling you that you are adding value with the content you are sharing.
Favorites mean that someone has marked your post as one of their favorite Tweets. That post then gets added to the user’s list of favorite Tweets and is
open for anyone to see.
Likes are a way for people to show that they find what you posted interesting.
Comments left by users are a direct way for people to engage with your posts and start a conversation. Comments are great to track customer feedback and insight to your customer’s perspective, opinions and even suggestions, especially if your posts ask open ended questions.
Shares take your content to the next level by spreading it across networks that you are not directly connected to. This allows you to increase social media engagement and brand awareness.
There are several tools that measure these metrics, that we will cover in another post, but you can get these statistics from the platforms themselves through their native analytics