Twitter will begin rolling out the new change to Profile Pages to users over the next few weeks. Here are some tips to help get you started to maximize the new features:
- Plan Your New Profile and Cover Images: Twitter recommends dimensions for header photo of 1500px in width × 500px in height. Now is the time to plan your cover photo image look and feel. The larger profile image on the new version of Twitter gives users more real estate to set the tone of their page. Consider changing profile photos on an ongoing basis to help keep users coming back.
2.Offer Specials with Pinned Tweets: You now have the opportunity to feature a specific tweet a the top of your profile page to let new visitors get a better sense of who you are and what your profile is all about. One thing for brands to consider is featuring a tweet that offers an exclusive piece of content to visitors. Good ideas are white papers, eBooks and Infographic…these are hot trends for brand recognition.
3. Use the Mobile Features for Photo Sharing: Tagging multiple people and posting multiple photos is a great way for brands to better engage with their audience. Consider posting multiple photos that illustrate a story or message to your audience and tag individuals that you think would appreciate the message, interact with it and share it to a wider audience. This new version of Twitter places a deep emphasis on photos and video. Publish photos that are bold and catch peoples attention. This will help to increase engagement when visitors choose to filter your tweets using the photo/video filter.
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