To Tweet or Not to Tweet

In our introductory post we explained that social Media is the

New Normal

There are a plethora of sites from Facebook, Pinterest, Digg and Delicious and not every Social Media Platform suits every business model.

Twitter is a different beast from Facebook in many ways but it is an equally powerful tool if used right.

Many people find it complicated at first, but once you grasp the concept of tweeting, retweeting, following and hashtags you will recognise the power of the little bird…

Here are some key uses of Twitter for business:

Business Intelligence:

Every company has competitors and if you follow your competitors on twitter you can see what types of information they are sharing.

Not only can you see what they share but you can also see who is following them and usually, these are companies and individuals from your industry.

Gain Klout!

You gain loyal followers who like what you have to say and what you share ( articles, blogs, videos etc. ) This is why it is important to have a unique and consistent voice. This can ultimately translate into new business

Customer Service:

Twitter is a direct link to your customers and a tool to give in the moment customer service or just answer simple questions in real time.

If your business is not on twitter you should create a profile now . To get started, remember that your tweets are limited to 140 characters. When you share links they are usually automatically shortened or you can use bit.ly. In your profile, you can use your logo as a profile pic, put a brief synopsis of your business and a link to your web site.

This blog will share in-depth tips and tricks in future post, but we urge you to get started on twitter today.